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HubSpot Specialist – Email Marketing and Automation

Sant Cugat del Vallèsremotefreelance~25 €/h (negotiable according to profile)
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A company linked to the Barça Innovation Hub ecosystem works with a database of thousands of users to whom it sells online courses at an average price of €600. We need someone who knows how to take advantage of HubSpot: we are not looking for anyone who has touched it, but who can master it and prove it.

♪ What will you do ♪

  • Design and execute conversion-oriented email marketing campaigns and automation flows in HubSpot.
  • Configure and optimize chatbots, banners and any action that allows the tool according to events and user behavior.
  • Exploit the existing database to maximize the sale of courses: segmentation, leading nurturing, reactivation...
  • Read and interpret HubSpot data to propose concrete actions and make metric-based decisions.
  • Collaborate with the marketing and sales part of the team, with focus also on the ecommerce channel.

What we're looking for

  • Demonstrable and real experience working with HubSpot (Marketing Hub at least); concrete examples will be requested.
  • Ability to understand the data and translate them into decisions, not just execute.
  • Sales orientation: understand that the ultimate goal is for people to buy, not just open emails.
  • Freelance profile with availability to become involved in an ongoing project.
  • Valuable experience in ecommerce and in training or online education sectors.
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